The pace of change is faster than it has ever been, and yet today is the slowest day we will ever experience again. It is not a passing storm after which we will return to a comfortable “normal”. This inevitable “digital tsunami” represents a threat—or an opportunity, depending on how the enterprise responds to it. To digitize existing practices is to play defense and miss the true opportunity.
The companies that will thrive moving forward are those that have the courage to embrace Disruption 4.0, have the clarity of vision to seize the operational opportunity it represents, and who marry the right technology to their best practices to instantiate operational excellence into every one of their core functions. Only by staying on offense, and being decisive in this digital disruption, will they be able to “surf the tsunami”.