Live Case Study

CS10 - Green Interior Team - Pan Asia Technical Automotive Center/Yanfeng Automotive Interiors, China

This new technology design project aimed to demonstrate our experience and learning regarding door trim design using chemical foaming injection technology. By proceeding with our organization’s structured DMADV methodology, we have so far successfully achieved 22% mass reduction as well as high finish at an approximately equal cost compared to traditional injection molding technology. These accomplishments have been made in compliance with 3 of PATAC’s 6 technology domains, and 2 of YFAI’s 4 technology directions. The methodolgy has also been applied to instrument panel/console sub-systems and other three Tier 1 suppliers, marking our company’s systematic success in the mass production of six vehicles.

Learning Objectives:

• Develop a brand new technology: formulate unique design guidelines, standard CAE models, equipment functions, and tool guidelines.
• Sustain financial gains based on the finance model, mass model, and process control method.
• Effectively manage cost reduction by localizing core back functions and foaming agents.
• Utilize the standard DMADV methodology, reinforced tools, and data-driven concepts to progress the project in a systematic step-by-step approach.
• Communicate from top to bottom for target setting and project initiation, and from bottom to top for risk and resistance management and mitigation.
• Achieve organizational goals in a holistic manner in our companies through incorporation of new technology and a deep regard for eco-responsibility.