Symposium on the Future of Libraries
The talk will include a short description of online advertising, in order to
establish context. Google "search" advertising involves anticipating words
or phrases people search for. When a person types a phrase like "library hours"
into Google, a library that has anticipated that search phrase can
show an advertisement to that person. Libraries are increasingly using this
type of advertising to improve community awareness of their resources.
Choosing these search-phrases can be a delicate art: a balance of intuition, program
priorities, and budget limits. Google also provides tools, through their API,
for learning what people search for. With the aid of these tools we can try
to identify areas of community interest for which a library has resources available.
Library marketers and administrators can gain insight on a method of weighing
interest levels that can supplement their current surveying methods.
ALA Unit/Subunit: ALA, Center for the Future of Libraries
Meeting Type: Symposium on the Future of Libraries
Cost: Included with full conference registration.