70th AHCA/NCAL Convention and Expo
Marketing professionals and executives of a senior living organization find themselves asking… “What changes are needed to balance our online and traditional strategies this coming year?” “What are the best strategies to stay in touch with prospects during a lengthy sales cycle?” “How do we better tell our story so that we can connect with prospects?”
Join marketing innovator Dan Gartlan as he explores the answers to these questions and presents a series of proven strategies and tactics designed to attract prospects in a crowded senior living space. You’ll learn cohesive and integrated strategies that work in combination to create the ideal platform for enhanced success, specifically focused on inbound-driven techniques.
Well received from LeadingAge and other organizations, this engaging session we will explore interdependent strategies that focus on topics such as: brand storytelling that connects emotionally with prospects; content creation for your website, SEO and social media that engages seniors and builds trust; and the use of emails in combination with lead nurturing to move prospects through their buying journey.
Through worksheets and hands-on exercises, participants will create measurable and attainable marketing objectives to clearly define the essential elements that can affect their organization’s results. Relevant examples will demonstrate how to improve performance for each strategy.