Practice Excellence Theater

Team Building Track

No Fee Lecture

5301 - Marketing to Increase New Patients and Inspire Loyalty

Created in partnership with the ADA Council on Dental Practice

Audience: D,S,T,G
Fee: No Fee Lecture

Lead Presenter(s)

• 

  Wendy O’Donovan Phillips

  CEO
  Big Buzz
  Denver, Colorado, United States

  Disclosure: Nothing to Disclose

Successful marketing, like quality dentistry, is a blend of art and science. This course will help you take the guesswork out of marketing and demonstrate how it can increase new patient inquiries, production/revenue, and profitability. Learn practical tips to achieve explosive marketing results by identifying and articulating what makes your practice special; then, use that information to inspire patient loyalty. It's easier to do than you’d think.

Learning Objectives:

• Recognize top trends in online advertising and marketing
• Incorporate market research to ensure differentiation and uniqueness
• Implement an advertising and marketing plan