ADA Council, Commissions and Foundation Courses
New Dentist Conference
Team Building Track
Rampant electronic communication use is raising ethical concerns for dentists. The line between professional and personal blurs when friending patients on Facebook. Patient-targeted Googling challenges autonomy, and search engine optimization in marketing tests veracity. Yet social media offers such benefits as enhancing shared decision making and growing professional networks. This interactive course will explore dental ethics and professionalism in this era of electronic communication.
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