At their core, brands can support a common vision and mission, spark emotional human connections, trigger pride and motivation, and create a sense of belonging, engagement, and ownership. A brand is more than a logo—it is the unique DNA of an organization that embodies value and represents promise. Branding is the new tool of K–12 environments, communicating stories throughout a facility that support successful educational outcomes. Clients are turning to Branded Environments experts to intentionally transform buildings, classrooms, and hallways into experiences that communicate their community’s personality, aspirations, values, and expectations. Brand is realized throughout the interior and exterior of a building on different surfaces and materials, from wayfinding to digital displays, painted surfaces, tile patterns, large scale imagery, and more. Speakers will use case studies to illustrate how the successful integration of brand and architecture can establish a sense of identity that unifies students, teachers, administrators, and entire communities.