Join the discussion about how mobile location data--which has already revolutionized retail and tourism marketing--is now changing the way destinations, zoos, aquariums, and other attractions are boosting visitation, membership efforts and advertising effectiveness.
Case studies will illustrate:
How analysis of visitor origin, both local and non-local, can boost membership drives and enhance advertising efforts.
Identifying areas of opportunity for strategic partnerships by understanding the location behavior of your guests before and after their visit.
How analysis of location-data powered marketing metrics including incremental ROI, time to arrival and repeat visitation can make advertising efforts more efficient & effective.
Presenter: Cree Lawson. Founder & CEO, Arrivalist