Education & Interpretation

The Good, The Bad, The Ugly: Launching a New Program

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Does the thought of creating a new program make you nervous because you don’t know where to start? Engaging Community in Conversations about the Future. Find out how evaluation and rebranding can help turn an existing program into something new, relevant, mission-focused, and engaging to new audiences. Come away with a road map for launching a new program.

Learning Objectives:

• Apply one evaluation technique to an existing program to see if it successfully meets its goals.
• Identify an underserved audience that your institution is currently not reaching with its programs.
• Feel confident about creating a new program that will bring in new audiences.

Presenter(s)

• 

  Kathleen Cooke

  Manager of Adult Programs
  Dallas Museum of Art
• 

  Stacey Lizotte

  DMA League Director of Adult Programs
  Dallas Museum of Art