Community Engagement & Impact
AAM Staff Abstract
Sometimes conducting audience research and evaluation to better inform building audiences can be perceived as daunting, time consuming and expensive. In this quick-paced session, practitioners offer practical, economical, data-driven research techniques that can be employed to help drive decisions on effective audience engagement practices that have emerged from the Wallace Foundation's building cultural audiences initiative. Attendees are also encouraged to bring resources, tools,and tips that they have found effective in guiding audience building strategies.
*NOTE: we are required to hold this session as part of the Wallace grant.