Community Engagement & Impact

Study and Improve Visitor Experiences Using Timing and Tracking, Part 2

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Museum staff who understand patterns of visitor behavior and movement can create and continually improve great visitor experiences. One of the easiest and most efficient ways to gather actionable information is through timing and tracking (T&T). This two-part interactive session is a practical primer on how to use T&T studies to improve visitor experience, operational management, and exhibitions at any museum. Part two focuses on how to present and interpret the data.

Learning Objectives:

• Upon completion, participants will understand and be able to use timing and tracking techniques (T&T) to improve exhibits, way-finding and operations at their organizations.
• Learn how to use a template for recording, analyzing, visualizing, and presenting data.
• Upon completion, participants will have been introduced to and invited into a network of colleagues and potential mentors of different levels of professional experience from different sized institutions and organizations. They will understand T&T data visualizations for comparisons with a large database of freely available research T&T findings.

Moderator(s)

• KW

  Karen Wise

  Principal
  Wise Strategic Advising

Presenter(s)

• 

  Beverly Serrell

  Director
  Serrell & Associates