Community Engagement & Impact

Trending or Bust: Keeping Pace with Digital Video Needs

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490176

In an increasingly competitive digital landscape, how do museums keep up with video trends while balancing production quality and minimal budgets? Professionals from a range of institutions will discuss three video strategies, examining budgets, contracts, editing, production value, staffing needs, and above all, effective digital storytelling. From live streaming on an iPhone to building a partnership with YouTube, learn about the who, what, and why of producing digital video with a variety of resources.

Learning Objectives:

• Get a current overview of video production costs within a cultural institution.
• Understand the workflow involved with video production, including best practices for copyright and accessibility.
• Analyze your institution’s needs and budget, and make recommendations on a video production strategy.

Panelist(s)

• 

  Emily Haight

  Communications Specialist
  National Portrait Gallery
• 

  Lanae Spruce

  Manager of Social Media and Digital Engagement
  National Museum of African American History and Culture, Smithsonian Institution
• 

  Hilary-Morgan Watt

  Digital Engagement Manager
  Hirshhorn Museum and Sculpture Garden, Smithsonian Institution