Community Engagement & Impact

Communicating Challenging Content: Vincent Valdez's “The City”

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Museums are increasingly presenting challenging, socially relevant content to diverse audiences—all within a hyper-reactive digital world. Public reception and online discourse develops rapidly and requires timely and sensitive management. This session will focus on the presentation and promotion of Vincent Valdez: The City, an exhibition that includes a thirty-foot painting of the Ku Klux Klan. Explore how to develop a multifaceted communications strategy around a challenging and potentially controversial exhibition.

Learning Objectives:

• Anticipate challenges and opportunities of presenting and promoting a potentially controversial exhibition.
• Develop a multifaceted communications strategy around a challenging exhibition.
• Think creatively about reaching and engaging new audiences and diverse communities.

Presenter(s)

• 

  Penny Snyder

  Public Relations and Media Manager
  Blanton Museum of Art
• 

  Carlotta Stankiewicz

  Director of Marketing and Communications
  Blanton Museum of Art, The University of Texas at Austin