SFMOMA staff wanted to bring our art collection into everyone’s hands, regardless of their level of knowledge about art. We successfully engaged a broad general audience via our SMS service, Send Me SFMOMA, and, we created an ongoing, successful focused study with local classroom teachers.
Presenters will share lessons learned from working directly with educators to generate artwork tags; and highlight how Send Me SFMOMA has greatly increased the visibility of the museum’s online collection.
A live tagging session will follow the presentation. Groups of audience members will apply their own tags to SFMOMA’s objects, and present them to session participants along with justification for choosing the words they did.