Collections Stewardship

Come Tag With Us! How SFMOMA Increased Online Access Through Tagging

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490141

San Francisco Museum of Modern Art (SFMOMA) staff wanted to share the museum’s collection with everyone, regardless of their knowledge about art. They engaged a broad audience via an SMS service, Send Me SFMOMA, and created an ongoing, successful study with local teachers. Presenters will share lessons learned from working directly with educators to generate artwork tags and highlight how Send Me SFMOMA has increased the visibility of the museum’s online collection. Afterward, participate in a live tagging session.

Learning Objectives:

• Gain tools to increase access to your museum’s online collections through tagging.
• Understand SFMOMA's motivations and strategies for tagging online artworks, and apply those methods at your museum.
• Expose your museum’s online collections to new audiences, creating more inclusive and relatable experiences.

Presenter(s)

• JC

  Julie Charles

  Deborah and Kenneth Novack Associate Curator, School Initiatives
  SFMOMA
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  Marla Misunas

  Collections Information Manager
  San Francisco Museum of Modern Art
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  Layna White

  Head of Collections Information and Access
  San Francisco Museum of Modern Art