Leadership

Museum Marketing and Technology: The Power Partnership

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490124

Building a power partnership between marketing and technology empowers both to work together for the sustained success of the entire organization. As the division of roles and responsibilities between the two fields becomes more fluid, this relationship is no longer a "nice to have"—it’s a "need to have." Learn how to develop a powerful shared vision that includes a dynamic marketing-technology collaboration.

Learning Objectives:

• Attendees will learn how to develop a powerful shared vision that includes a dynamic collaboration between marketing and digital technology in the cultural heritage sector
• Learn how teams can work together effectively to leverage existing resources, even when they may seem to have very different working styles.
• Attendees will learn about the convergence of marketing/communications and technology, and how that creates both challenges and opportunities.

Presenter(s)

• 

  Douglas Hegley

  Chief Digital Officer
  Minneapolis Institute of Art
• 

  Kristin Prestegaard

  Chief Engagement Officer
  Minneapolis Institute of Art
• 

  Katie Ross

  Marketing Director
  Denver Art Museum
• 

  Bryon Thornburgh

  Director of Technology
  Denver Art Museum