Management & Administration

Fundraising Campaigns: Follow the Basics and Best Practices to Success

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Successful fundraising campaigns strengthen and often transform museums, paving the way for vibrant futures. Join this conversation about basic campaign components and best practices with experienced development officers and directors. Presenters will describe how they adapted components to fit their campaigns, met challenges, and used consultants¬—as well as the changes they would make if given the opportunity for a do-over.

Learning Objectives:

• Define the basic components of a fundraising campaign and the best practices for achieving success
• Describe how these campaign components and best practices can be implemented in a variety of museums.
• Explain how a well-conceived campaign can secure the funding necessary to increase endowments, enhance facilities, and engage communities.

Moderator(s)

• JG

  Judith Gibbs

  Museum Fundraiser

Panelist(s)

• 

  Ann Fortescue

  Executive Director
  Springfield Museum of Art
• 

  Colleen Kelly

  Senior Director, Advancement and Communications
  Georgia O'Keeffe Museum
• 

  Marise McDermott

  President and Chief Executive Officer
  Witte Museum