Community Engagement & Impact
Museums are under pressure from all sides to conform to evolving notions of what their role should be. How can an institution close the gap between external perception and internal reality? Can an organization use a rebrand as the heart of an organizational transformation that goes well below the surface? Marketing representatives from three different types of museums—art, history, and science—share their failures and triumphs from recently completed multi-year rebrand initiatives. The session examines their individual challenges, the lessons learned, and the results each obtained. It further explores how a museum rebrand can serve as the key to your organization’s transformation in both operational behavior and public perception.