Future of Museums

Hacking the Heist: How an Augmented Reality Experiment Went Uber-Viral

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490054

Augmented reality (AR) has become one of the most talked-about breakthrough technologies in the cultural sector. In 2018, a small team of independent technologists and artists leveraged AR to digitally restore artworks stolen in the world’s largest art heist. Get an inside look into this project and examine how and why it went viral, landing feature stories in over one hundred publications.

Learning Objectives:

• Gain a deeper understanding of the capabilities, risks, and rewards of emerging technology like augmented reality (AR).
• Assess your organization’s philosophy and position on who oversees the new “digital layer,” and open-access policies.
• Identify opportunities for AR to help drive publicity, attendance, and buzz for your organization.

Presenter(s)

• 

  Brendan Ciecko

  Chief Executive Officer and Founder
  Cuseum