Community Engagement & Impact
By now, most museums have learned the formula: to expand adult audiences, take a museum and add alcohol. However, in these programs, a carefully crafted mission is often obscured by craft cocktails; museum professionals feel pressured to compromise on content, resulting in a program that lacks integrity. In this session, learn how three museums have gone beyond the booze to create 21+ programming that is truly mission-driven. Presenters will discuss three principles that they have found to be invaluable in designing these programs, focusing on how to understand the needs of core audiences, leverage internal resources, and build partnerships with relevant organizations.