Ariel Handelman

Senior Director of Marketing
The New York Botanical Garden

Ariel Handelman is the Senior Director of Marketing at The New York Botanical Garden, where she oversees public institutional communication, including branding and marketing strategies, both in traditional advertising and with the ever expanding digital marketplace. She is a passionate advocate of establishing marketing best practices within the non-profit forum in order to continue to education future generations about the importance of museums. Ariel holds a B.A. in Art History and Fine Arts from George Washington University and a Masters in Museum Studies, Marketing, from The University of Leicester in Leicester, England. She is an avid art, jewelry, and metalwork enthusiast.

Presentation(s):

• Made for Instagram? — Exhibition Design in the Age of Social Media

  Tuesday, May 21
  3:30 PM – 4:30 PM