New Trends, Techniques, and Technology Sessions
Word of mouth has always been the foundation for the acquisition of new patients by a dental practice, but in our internet age, word of mouth is transformed because of review sites like Google, Yelp, Facebook, Healthgrades, and dozens of others. You can now let your patients do the marketing for the practice. Practices must have a plan in place to establish, promote, manage, and monitor a positive reputation online. Positive reviews will drive business to your practice while negative reviews turn potential patients away. A bad customer experience that goes unresolved can lead to a bad reputation, and thus lost revenue. Many dentists don’t know how to manage their reputations online. In this interactive, energized seminar, Dr. Tau shares numerous tips and best practices, as well as the system that has been tried and tested in his own office, enabling him to take his practice to the next level simply by marketing his reputation.