National Association for the Practice of Anthropology
Oral Presentation Session
Abstract: How do anthropologists in business engage the various communities and individuals in which and for whom they work, in order to guide innovation, growth and change in their organizations or for their corporate clients and audiences? This session presents perspectives in applied approaches from the three primary areas of business anthropology (corporate culture, design, and consumer research/marketing) and addresses the nature of how anthropologists deal with changing climates – social, political, corporate and environmental. The session will explore the ways in which anthropologists encounter new forces of change in organizations and among their clients and audiences, and adapt to work cultures, confront issues of corporate diversity and inclusion initiatives, and help develop new modes of communication through marketing efforts for changing views on gender and treatment of women. The presentations will examine organizational, managerial and social changes, and address how anthropologists engage such entanglements to seek out opportunities for developing solutions for more equitable and fair business practices. By stressing the situational, holistic and comparative qualities that anthropology bears on a range of business settings, our session shows the value of anthropological insights applied to contemporary human problems during currents of change, and how anthropology can turn trenchant “business” issues into insightful and ultimately negotiable human truths.