Leadership & Management
2018 IAEE Expo Expo
Increasingly, trade shows large and small are deploying technologies like RFID and NFC beacons to capture data about attendees as they move through an event space. These technologies can be used to understand traffic flow in real time, deliver valuable information to exhibitors and more. But how are these technologies being utilized to better understand attendees themselves? Using sophisticated data science techniques, organizers can learn crucial facts about their attendees and optimize their events to cater to their needs. In this presentation, we will discuss how GES helped a large organizer with their RFID data to understand how the behavior of equipment buyers differs from that of non-buyers. More importantly, this presentation will discuss how this organizer has used this information to shape their strategy.