Exhibitor Sales & Sponsorship
2018 IAEE Expo Expo
Behavioral economics refers to an emerging field of thought that looks at end-user judgment and decision-making through a human lens. This way of looking at how people learn and form attitudes in context has revolutionized the design of products, services, and communications across industries both in corporate, non-profit, and policy settings. In this talk we will provide a brief introduction to this field and discuss the ways in which it can drive value though enhanced user experience in exhibitions.