Global Insights
2018 IAEE Expo Expo
Dr. Krzysztof Celuch, CMM, CITE, CIS, HMCC, CED
Nicolaus Copernicus University
All event organizers would love to attract high level buyers from overseas so they can add more value to their exhibitor base. How do U.S. organizers go about finding who these buyers are and where they are located? Many successful U.S. based organizers are not familiar with how to leverage international programs or partnering with various entities. This session will focus on setting up successful International Buyers Programs.