2018 IAEE Expo Expo
With so many exhibit booths vying for attention, how do you attract the right attendees? Multi-sensory tools have the power to build engagement and form meaningful connections. Learn how turning your booth into an 'experience' can stimulate parts of the brain responsible for pleasure and reward in order to promote positivity towards your brand. Chris McCafferty, PSAV's Director of Production for Exhibits and Specialty Events, will cover mixed reality, lighting techniques, color, and other Exhibit AV best practices.