2018 IAEE Expo Expo
Each year during IAEE’s Expo! Expo! the Center for Exhibition Industry Research (CEIR) produces a program supported by the Society of Independent Show Organizers (SISO). This program is intended for senior management of association and independent organizers, providing an opportunity to exchange ideas, share experiences and hear the latest trends from CEIR research.
Trusted Marketplaces of the Future
The way 21st century consumers and businesses buy products and services is evolving at breakneck speed. Concurrently, we are experiencing a rapid rate of social disruption that is having a profound impact on trust. The physical environments we create as show organizers and event professionals also have a profound effect on attendees’ thoughts, attitudes, behaviors, and emotions. CEIR’s “Attendee ROI Playbook” series reveals that face-to-face engagement delivers high value in trust challenged times. CEIR research also identifies that face-to-face engagement, with people and product, and existing relationships are filters that help business professionals determine which information is credible and what can be relied upon for business information and purchasing decision needs and in fact, 66% of attendees place importance on attending events that inspire/motivate/recharge them Maximizing attendees’ brain power while supercharging their neurochemicals to create insights, make decisions and driver deeper meaningful experiences is also essential.
Join a panel of experts from academia, neuroscience, and the exhibition industry as they discuss opportunities and obstacles for making our trade shows the most trusted marketplace for the future.