Exhibitor Sales & Sponsorship
2018 IAEE Expo Expo
When it comes to competing in a crowded marketplace, the prospective customer’s decision will always come down, in one way or another, to one basic question: what makes your company, your product or service different from everyone else’s? In this session, discover what that difference is, how to communicate it, and how to use it as a tool for success.
The answer to that question can be surprisingly complicated, and is rooted in your very mission: why do you do what you do? What is the fundamental purpose of your organization? What benefit does it provide to the customer? And how does it---or CAN it---stand out? Walk through the questions and more as tools are provided to address them.
Position you and your organization to take a critical step forward in your sales and marketing efforts, and give you a powerful tool to lift your performance to new heights!