2018 IAEE Expo Expo
Content was once believed to be king, businesses post a ton of information, articles, products and service offerings daily, with the hopes of getting noticed for more leads and sales—but most times the information is scarcely consumed. In fact, as social media popularity grows, the more crowded it becomes, making it even more challenging for the vast amounts of distributed content to be retained. Which often leads to diluted messaging that is unnoticed and unwanted, causing a “spam-like” effect. To combat this affect, businesses must learn build content that will create excitement and make an impact, without having their audience tune-out or turn off. This interactive session teaches businesses how to maximize and leverage social media marketing content effectively.