Attendee Marketing

2018 IAEE Expo Expo

Content Is The New Spam: Creating Messaging That Penetrates And Doesn't Annoy

Presenter(s)

• 

  Sherron Washington, MA

  Founder/CEO
  The P3 Solution

Content was once believed to be king, businesses post a ton of information, articles, products and service offerings daily, with the hopes of getting noticed for more leads and sales—but most times the information is scarcely consumed. In fact, as social media popularity grows, the more crowded it becomes, making it even more challenging for the vast amounts of distributed content to be retained. Which often leads to diluted messaging that is unnoticed and unwanted, causing a “spam-like” effect. To combat this affect, businesses must learn build content that will create excitement and make an impact, without having their audience tune-out or turn off. This interactive session teaches businesses how to maximize and leverage social media marketing content effectively.

Learning Objectives:

• Build succinct and compelling effective marketing messaging.
• Determine which content is most impactful on each social media platform.
• Gain best practices on how to pair great visual imaging with your content to provide more interesting content.