2018 IAEE Expo Expo
You need to grow your exhibitor base. You want to introduce new International exhibitors with innovative products to your show and attendee base. How do you contact and pitch to them when language, culture and time differences serve as an obstacle? This session will focus on creating a reliable global sales network that can serve as extensions of your sales and marketing efforts. Participants will learn how to establish reputable sales teams that have the ability to sell into their respective countries thereby increasing your global reach.