Global Insights
2018 IAEE Expo Expo
KV Prasad, CEM
COO
Hyderabad International Trade Exhibition Centre (HITEX Exhibition Centre)
The International Monetary Fund (IMF) on May 3, 2018, reaffirmed that India will be the fastest growing major economy in 2018, with a growth rate of 7.4 per cent that rises to 7.8 per cent in 2019 with medium-term prospects remaining positive. Complementing the economic growth is the positive growth of the exhibition and events industry is India, which is estimated to be growing at 8.5% annually in last three years and has opened plethora of opportunities for global expansion. Many international organizers have successfully expanded in to India. However, the market is complex; everything from identifying the right venue to audience/exhibitor development to forging the proper partnerships/alliances on the ground. This session will focus on the state of the exhibition industry in India as well as provide a blueprint for proper expansion and avoiding common pitfalls. If you are planning to be in India in the near future, this session is for you.