2018 IAEE Expo Expo
The complexity of our relationships between connected experiences and people is increasing. Today’s consumer and audience is hungry for something much deeper...a feeling, an experience, an authentic connection. In this emerging Emotion Economy, company brands must build products, services and most importantly, experiences, that address people’s unspoken feelings, wishes, and needs. And business as usual won’t cut it. To succeed, companies must reinvent themselves from the inside out to design for the future by building adaptive experiences today. Join Kelly Goto as she tells you why—and how to do just that with your brand, your events and everything in between.