Exhibitor Sales & Sponsorship
2018 IAEE Expo Expo
Heads of marketing have been deluged with a tsunami of new digital marketing tactics to add to their toolkits though marketing budgets haven’t necessarily kept pace. Their departments need to do more than ever. Upper management continues to call for close scrutiny of marketing spend to assure every marketing investment delivers returns. What are marketing executive perceptions about the trade show channel in the midst of these seismic changes? What impact are these perceptions likely to have on use of the exhibition channel? Join CEIR’s Senior Research Director, Nancy Drapeau, PRC for a sneak peek reveal of topline findings from CEIR’s latest research on this topic. Insights and examples will help assure your event is positioned to maximize exhibit sales.