Science & Technology of a Show
2018 IAEE Expo Expo
CMOs in B2B are under constant pressure to create pipeline, and know exactly what components in their marketing mix - and what doesn't. Experimentation is the only proven method to guarantee that knowledge, and A/B testing doesn’t deliver results fast enough. In this session. Gil Allouche, the founder & CEO of Metadata, will present the most recent advances in AI and their applicability to B2B marketing. In his talk, he will showcase how modern enterprises embrace account-based marketing to increase penetration and grow revenues within target accounts. Learn how B2B companies double target account penetration and save dozens of hours a week by using machine learning and artificial intelligence to automate and massively scale testing of targeted offers and channels from dozens to thousands of tests per month.