2018 IAEE Expo Expo
Effective design has always been critical to the success of any organization and its events — the systems, processes, operations, and logistics must be regularly updated to be relevant. Imagine taking a similar design-thinking approach to navigate the changing future and create meaningful connections that offer real and sustainable value to your key stakeholders.
No matter how many years you’ve been in the event business or how many anniversaries a meeting or tradeshow is celebrating, event and exhibition professionals need to look at their business models objectively and consider new opportunities to add more value. We need to be true strategists and collaboration artists. This session will examine the need to understand how people gather, learn, and stay energized to interact and spread ideas. Explore the value of committing to the habit of continuous improvement to seize opportunities that revitalize your brand experiences and organization.