Exhibitor Sales & Sponsorship
2018 IAEE Expo Expo
David Saef, CTSM
SVP, Strategy
Freeman Company
With registration growing slowly and instability in exhibit sales, selling and managing sponsorships, or "non-dues revenue," has never been more important. Companies and partners are seeking unique ways to raise awareness, connect with target attendees, or show their support for the industry. It is critical for event organizers to leverage the latest technologies ideas and techniques to demonstrate value. This session will explore the latest selling trends and tools, share innovative sponsorship ideas being undertaken at events. exhibitions, and festivals, and share examples of reports successful organizations are using to demonstrate value. In addition, we will share high level insights on pricing trends and other key tools to help you keep more, sell more, and increase the value of your sponsorship program.