Show Design & Strategy
2018 IAEE Expo Expo
Pop-up bars are driving brand recognition, sales and buzz across America. What goes into creating the hottest temporary spaces that turn “attendees” into advocates and get all the Likes? Why do people wait in line six hours to get into a Drink Company popup and what does that mean for your next trade show or event? Apply the principles of pop-up bars and shops to drive future success, especially when it comes to production value and creating immersive environments, brand integrity and deploying powerful marketing, controlled financial risk and harnessing passion & imagination as a leader.