Attendee Marketing
2018 IAEE Expo Expo
Vincent Polito
Principal
mdg
Kelly Kilga, CEM
VP of Meetings and Events
Association of Print Technologies
Chris Brown
Executive Vice President, Conventions & Business Operations
National Association of Broadcasters
Marie Browne
Group Vice President, LaunchPad
Reed Exhibitions
If you are planning your event's marketing campaign for the year ahead and want to understand the key trends that should inform your strategic and tactical decisions, this session has your name written all over it. Former IAEE Chair Vincent Polito will facilitate an engaging discussion with panelists who represent successful shows of varying sizes, budgets and content. You'll walk away with insights on emerging trends you can use to better integrate video into your marketing mix, create emotional connections with your audience, align your digital strategy with your overall show strategy, coordinate all the elements of your marketing mix and more. Come prepared to take notes, laugh, be inspired, ask questions and share your own success stories. The other panelist will include senior executives from associations (Kelly Kilga and Chris Brown) and from for profit organizers (Marie Browne from Reed)