Exhibitor Sales & Sponsorship
2018 IAEE Expo Expo
A skill-stretching session that moves participants beyond the usual "order taking" sales rut that expo and conference salespeople fall into, and teaches the power of consultative selling. Consultative sponsorship selling is about KNOWING what you have to sell and how it can benefit your clients. It is about UNDERSTANDING the one true objective all sponsors have and helping them articulate and measure it. It is about to ACHIEVING success for your sponsors through developing custom opportunities that are effective, executable and profitable. Through inspiring success stories and a creative sponsorship "pitch slam" activity, participants will gain applicable insights and real-world skills.