2018 IAEE Expo Expo
Using a "Jeopardy!" board modeled after the well-known game show, session participants will be able to choose topics for discussion in a fast-paced environment, complete with prizes to keep them engaged. Key topics will include websites, social advertising, video, digital advertising, apps, and email. For each category, a brief case study will be shared to provide attendees with additional details about each particular channel.
To appeal to a wide range of experience levels, topics will scale from beginner at the top of the board to more advanced strategies at the bottom.