Exhibitor Sales & Sponsorship
2018 IAEE Expo Expo
Are you sure you have a good opportunity but don’t know how to communicate it to your prospects? In this session we will look at what the great (and not so great) sponsorship packages include. You will learn exactly what sponsors want to see in a sponsorship package and how to stand out from the crowd.
Topics will include:
• The major mistakes that everyone is making
• How to keep from having your proposal thrown in the garbage
• Why online forms are the kiss of death and how to get around them
• Exactly what to include in your packages and what to avoid
• How to convince your boss and board to do things differently
• How to describe your audience and your opportunity in ways that sponsors love
• The real reason to create a sponsorship package and the right time to use it
You will receive a sponsorship proposal template to guide you through the process, using the principles you learned in the session.