Cathy Breden, CMP, CAE, is executive vice president and chief operating officer of the International Association of Exhibitions and Events (IAEE) with the responsibility for managing the day-to-day operations of the association including overseeing marketing and communications, membership, education, conventions and events, and administration. In addition, she currently serves as the CEO for the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools. Ms. Breden earned the Certified Meeting Professional (CMP) designation in 1990, and earned the Certified Association Executive (CAE) designation in 1995.
Thursday, December 13
10:00 AM – 10:45 AM