2018 IAEE Expo Expo
Tom Brandt
President
etech Events
Business Objective: Sponsorships
Topic Area:Other
Company Information:
etech has over 20 years experience in the events industry. etech provides innovative visual communication solutions for the meetings and events industry. etech offers a comprehensive hardware, integration and content service to elevate the overall attendee experience and help you connect with your audience.
Services include:
* Content Strategy
* Digital Signage Design
* Motion Graphics
* Video & Photography
* Immersive Environments
* Presentation Development
* Voiceovers
* Interactive Media Programming
Product Information:
ShowCommand™ by etech is a Digital Media Network System that plans, schedules and delivers graphic, video and audio messaging to all connected devices throughout any event space.
ShowCommand™ takes traditional signage into the future by creating interactive and smart digital signage that allows event organizers to generate additional revenue by providing new unique branding opportunities for their sponsors.
Case Study Information:
Segmentation The ability to break up content, messaging and advertisements based on factors such as time of day, event schedules, traffic patterns or specific customer actions.
Dynamic ContentShowCommand ™ can manage the dynamic content feeding to your digital signage, for event sponsors it can provide personalized content and advertisement to match a specific audience based on their interest, mindset or demographic. It can schedule for specific content at specific times in specific locations, such as prior to breakout sessions or presentations.
Data Integration and AnalyticsShowCommand™ allows for integration of data from many sources at the event such as registration data, exhibitor data, social media feeds, weather, news and many other sources, thereby allowing sponsors to integrate their advertisements with other valuable information.ShowCommand™ has the ability to integrate with etech’s survey stations. These survey stations can be deployed throughout the event to allow for real time feedback on sponsors advertising or sponsored events. Additionally, ShowCommand™ can collect analytics about the advertising reach for metrics such as amount of times the advertisement ran, during what times and then can be analyzed against the traffic for the event.
AI and the future of Visual Communicationsetech will continue to develop ShowCommand™to stay ahead of the industry. Future trends will include:Smart Beacons – The ability to track attendees and evaluate what content and advertisements they are viewing, the time spent viewing the ads and the their patterns while attending the shows, providing valuable data to sponsors and event organizers to allow them to plan future events and advertising.Personalization – Digital signage powered by AI, will be able to provide content based individual preferences, perhaps this is from the pre-show registration form and the data is driven by what products or services the attendee is interested in, or based on their personal likes and tastes, either way this is a great source of data for sponsors and organizers.