2018 IAEE Expo Expo
Jennifer Heinold
Senior VP, Events,
Access Intelligence
Nancy Giordano
Founder/CEO
Play Big Inc.
David Bell, Ph.D.
University of Pennsylvania - Wharton School of Business
Dina Cappiello
Senior Vice President, Editorial Director & Co-Group Head of Storytelling & Media Strategies
Edelman D.C. Office
In a social context, trust has several connotations. Definitions of trust typically refer to a situation characterized by the following aspects: One party is willing to rely on the actions of another party. In the social sciences, the subtleties of trust are a subject of ongoing research.
In sociology and psychology, the degree to which one party trusts another is a measure of belief in the honesty, fairness, or benevolence of another party. The term "confidence" is more appropriate for a belief in the competence of the other party. A failure in trust may be forgiven more easily if it is interpreted as a failure of competence rather than a lack of benevolence or honesty.
In economics, trust is often conceptualized as reliability in transactions. In all cases trust is a heuristic decision rule, allowing the human to deal with complexities that would require unrealistic effort in rational reasoning. This discussion will dive into the concept of trust and how it can drive loyalty, community, change or even new business models. What can leaders in the exhibition industry do to gain their employee’s and customer’s trust?
Current trust statistics worthy of noting for the session include:
o Trust is the bedrock of leader-employee, customer-company relationships.
o According to the 2017 Edelman Global Trust Barometer, trust in leaders has been declining for the past several years and is at an all-time low.
o Compounding the low-trust problem is low employee and customer engagement. More than 50% of employees evaluate themselves as "not engaged", can you imagine would that disengaged number might be for trade shows?