The Ultimate Blueprint: Planning An Expansion Into Latin America

Thursday, December 13

1:00 PM - 1:45 PM

Location: Level 3, Room 354

CE: 1.0

Brought to you by:

Co-Presenter(s)

Gerardo Barajas, CEM

Director - EXPO PACK
PMMI
Philippe Surman

Country Manager
Reed Exhibitions

Many organizers are under the impression they can take a successful US or European show, add “Latin America” to the show name and feel they have covered all Central and South America. With many events in Latin America considered very national, this session will focus on the steps to building an event in a Latin American city that will draw industry professionals from the numerous countries spanning Central and South America.