Elevating Events With Pop-Up Principles

Thursday, December 13

10:00 AM - 10:45 AM

Location: Level 3, Room 343

CE: 1.0

Brought to you by:

Co-Presenter(s)

Dana Freker Doody

VP, Communications & Public Relations
The Expo Group
Matt Fox

Special Projects Director
Drink Company
Angie Fetherston

CEO
Drink Company

Pop-up bars are driving brand recognition, sales and buzz across America. What goes into creating the hottest temporary spaces that turn “attendees” into advocates and get all the Likes? Why do people wait in line six hours to get into a Drink Company popup and what does that mean for your next trade show or event? Apply the principles of pop-up bars and shops to drive future success, especially when it comes to production value and creating immersive environments, brand integrity and deploying powerful marketing, controlled financial risk and harnessing passion & imagination as a leader.

Learning Objectives:

Identify tenets of successful pop-up shops and bars that transfer to event management.
List concepts that can be tweaked for your next event.
Understand the role Brand Integrity plays in retaining repeat clientele.