Attendee Marketing

2018 IAEE Expo Expo

Is Your Digital Marketing Strategy In Jeopardy?

Presenter(s)

• 

  Paige Cardwell

  President
  CSG Creative

Co-Presenter(s)

• 

  Wendy McCool Lewis

  Director, Digital & Account Strategy
  National Trade Productions, Inc./CSG Creative

Using a "Jeopardy!" board modeled after the well-known game show, session participants will be able to choose topics for discussion in a fast-paced environment, complete with prizes to keep them engaged. Key topics will include websites, social advertising, video, digital advertising, apps, and email. For each category, a brief case study will be shared to provide attendees with additional details about each particular channel.
To appeal to a wide range of experience levels, topics will scale from beginner at the top of the board to more advanced strategies at the bottom.

 

Learning Objectives:

• Evaluate and benchmark the effectiveness of current digital marketing campaigns.
• Update current digital marketing plan with new strategies and tactics reviewed during the session.
• Execute a more holistic digital marketing strategy for your next event.