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MATSO
Tuesday, Dec 11
9:00 am

Leveraging Behavioral Economics Meaningfully in Exhibitions Design
Location: Level 3, Room 344
Arjun Chakravarti – GES
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Tuesday, Dec 11
9:00 am

Real Talk, Real Data: What We Learned From Running The Numbers Of 1000 Events
Location: Level 3, Room 343
Aleksander Levental – Feathr
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Tuesday, Dec 11
9:00 am

Strategic Intelligence: Utilizing Data To Enhance The Show Experience
Location: Level 3, Room 345
David Saef, CTSM – Freeman Company
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Tuesday, Dec 11
10:15 am

3D LiDAR For Event Safety And Flow
Location: Level 3, Room 353
Patrick Blattner – The Indoor Lab; Akram Benmbarek – Quanergy Systems; Patrick Mooney – The Indoor Lab
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Tuesday, Dec 11
10:15 am

Customer Experience (CX): The Emotion Economy And What It Means For Your Events And Brand
Location: Level 3, Room 345
Kelly Goto – Go to Media
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Tuesday, Dec 11
10:15 am

Plan, Set, Show: A Six Sigma Lean Approach To Event Execution
Location: Level 3, Room 352
Chris McCain, Lean Six Sigma Greenbelt, Lean Practitioner – PSAV; Brandon Goodman, Lean Six Sigma Greenbelt, Lean Practitioner – PSAV Premier Global Events (PGE)
Brought to you by:
Tuesday, Dec 11
1:00 pm

Opening General Session and CEM Class of 2018 Presentation
Location: Level 2, La Nouvelle Orleans Ballroom
Nancy Giordano – Play Big Inc.
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Wednesday, Dec 12
8:30 am

Executive Breakfast (Separate Registration Required)
Location: Level 2, Room 243-245
Jennifer Heinold – Access Intelligence; Nancy Giordano – Play Big Inc.; David Bell, Ph.D. – University of Pennsylvania - Wharton School of Business; Dina Cappiello – Edelman D.C. Office
Sponsored By:
Wednesday, Dec 12
9:30 am

How Show Services And Organizers Can Work Together To Improve Exhibitor Experiences
Location: Level 3, Room 353
Ric Camacho – Specialty Food Association; Chris Valentine – T3 Expo; Paul Zickert – GES; Ken Holsinger – Freeman
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Wednesday, Dec 12
9:30 am

The Art Of Questioning: Knowing The “Why” Behind Your Customer’s Needs
Location: Level 3, Room 344
Cynthia McGovern – Orange Leaf Consulting
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Wednesday, Dec 12
9:30 am

XP Leadership By Design: Empower Yourself To Make Change
Location: Level 3, Room 345
Mick Brennan – Freeman
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Wednesday, Dec 12
10:45 am

General Session: Life Uncensored
Location: Level 2, La Nouvelle Orleans Ballroom
Mandy Rennehan – Freshco Retail Maintenance, Inc.
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Wednesday, Dec 12
4:30 pm

MATSO Content & Cocktails (MATSO Members Only)
Location: Level 2, Room 253-254
Dan Hoffend, Jr. – H2.0 Consulting
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Thursday, Dec 13
9:00 am

Activate Your Fans: The Comic Con Way
Location: Level 3, Room 345
Lance Heiskell – Allcal (All Calendars LLC); Laura Moran – HubSpot/The Inbound Studio; Chris Stuckey – MomoCon, LLC
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Thursday, Dec 13
9:00 am

Designing A Global Event Portfolio Strategy
Location: Level 3, Room 354
Laurie Sharp, CMP – Sharp Events
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Thursday, Dec 13
9:00 am

Differentiating Yourself From The Competition
Location: Level 3, Room 344
Cynthia McGovern – Orange Leaf Consulting
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Thursday, Dec 13
10:00 am

Sponsorship Activations: Pushing Peak Performance
Location: Level 3, Room 344
David Saef, CTSM – Freeman Company
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Thursday, Dec 13
10:00 am

Effective Decision Making In A Complex Business World
Location: Level 3, Room 352
Sam Potolicchio, Ph.D. – Georgetown University
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Thursday, Dec 13
11:00 am

A Roundup Of The Newest Digital Technologies To Boost Attendee Acquisition
Location: Level 3, Room 345
Dahlia El Gazzar, EBCC, FCA – DAHLIA+ AGENCY; Michelle Bruno, MPC – Bruno Group Signature Services; Tamar Beck – Gleanin
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Thursday, Dec 13
11:00 am

Exhibitions Industry Safety & Security Update
Location: Level 3, Room 343
David Dubois, CMP, CAE, CTA, FASAE – IAEE; HS Bedi – International Exhibition Logistics Associates (IELA); Sacha Carey, CEM – Water Environment Federation; Jennifer Hesterman, PhD – USAF (retired); Brad Mayne, CFE – International Association of Venue Manager (IAVM)
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Thursday, Dec 13
11:00 am

What Heads of Marketing Want: Is Your Exhibitor Offering Aligned?
Location: Level 3, Room 344
Nancy Drapeau, PRC – Center for Exhibition Industry Research (CEIR); Randy Acker – EXHIBITOR Media Group
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Thursday, Dec 13
1:00 pm

Key Geopolitical Trends Likely To Impact Business
Location: Level 3, Room 352
Sam Potolicchio, Ph.D. – Georgetown University
Brought to you by:
Thursday, Dec 13
1:00 pm

Perspective Through A Leader's Lens: The Neuroscience Of Experience
Location: Level 3, Room 343
Carrie Ferenac – CNTV; Janet Sperstad, CMP – Madison Area Technical College
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Thursday, Dec 13
1:00 pm

The Future Of Attendee Acquisition
Location: Level 3, Room 345
Vincent Polito – mdg; Kelly Kilga, CEM – Association of Print Technologies; Chris Brown – National Association of Broadcasters; Marie Browne – Reed Exhibitions
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Thursday, Dec 13
2:00 pm

The Power Of Chatbots To Drive Event Experiences: Opportunities And Challenges
Location: Level 3, Room 353
Robert Caldwell – EventBots, by Sciensio
Brought to you by:
Thursday, Dec 13
2:00 pm

Work Rules & Jurisdictions: Why Should You Care?
Location: Level 3, Room 343
Julia W. Smith, CEM, CTA – GES; Michael Cox – FERN; Guy Langlais – GES
Brought to you by:
Thursday, Dec 13
3:00 pm

Could Exhibitor Segmentation Be Costing Your Show A Fortune?
Location: Level 3, Room 344
Jefferson Davis – Competitive Edge
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Thursday, Dec 13
3:00 pm

Data Science and Trade Shows: A New Frontier in Attendee Insight
Location: Level 3, Room 352
Dave Frazer – GES
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Thursday, Dec 13
3:00 pm

Mine, Yours And Theirs: IP Concerns For Events And Trade Show Organizers
Location: Level 3, Room 354
Jason Mueller – Sheppard Mullin Richter & Hampton LLP
Brought to you by:
Young Professionals
Tuesday, Dec 11
8:00 am

20 Under 30 Breakfast and Program Orientation (Closed Session-Requires Prior Approval)
Location: Level 3, Room 350-351
Claudia St. John, SPHR, SHRM-SCP – Affinity HR Group
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Tuesday, Dec 11
9:00 am

Creating A Reliable International Sales Network
Location: Level 3, Room 354
Dennis Smith – Messe Frankfurt North America; Atul Todi – 10 Times
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Tuesday, Dec 11
9:00 am

Sustainability: It's Not Just About Your Carbon Footprint
Location: Level 3, Room 352
Melinda Kendall – Freeman; Bryan Lazzaro – Informa
Brought to you by:
Tuesday, Dec 11
10:15 am

Customer Experience (CX): The Emotion Economy And What It Means For Your Events And Brand
Location: Level 3, Room 345
Kelly Goto – Go to Media
Brought to you by:
Tuesday, Dec 11
10:15 am

Inclusive XP: Designing Incredibly Welcoming Experiences
Location: Level 3, Room 343
Jessie States, CMM, CMP – Meeting Professionals International
Brought to you by:
Tuesday, Dec 11
10:15 am

Plan, Set, Show: A Six Sigma Lean Approach To Event Execution
Location: Level 3, Room 352
Chris McCain, Lean Six Sigma Greenbelt, Lean Practitioner – PSAV; Brandon Goodman, Lean Six Sigma Greenbelt, Lean Practitioner – PSAV Premier Global Events (PGE)
Brought to you by:
Tuesday, Dec 11
11:00 am

Behind The Scenes Tour Of Ernest N. Morial Convention Center
Location: Meet outside doors of Hall DE in Lobby
Elaine Williams, , CMP, CEM – New Orleans Ernest N. Morial Convention Center
Tuesday, Dec 11
1:00 pm

Opening General Session and CEM Class of 2018 Presentation
Location: Level 2, La Nouvelle Orleans Ballroom
Nancy Giordano – Play Big Inc.
Brought to you by:
Wednesday, Dec 12
8:00 am

Young Professionals BUZZ Session
Location: Level 2, Room 253-254
Kelli Zohar-Davis – New Orleans Ernest N. Morial Convention Center
Wednesday, Dec 12
9:30 am

How Show Services And Organizers Can Work Together To Improve Exhibitor Experiences
Location: Level 3, Room 353
Ric Camacho – Specialty Food Association; Chris Valentine – T3 Expo; Paul Zickert – GES; Ken Holsinger – Freeman
Brought to you by:
Wednesday, Dec 12
9:30 am

Transforming Teams: Tips For Improving Collaboration And Building Trust
Location: Level 3, Room 352
Claudia St. John, SPHR, SHRM-SCP – Affinity HR Group
Brought to you by:
Wednesday, Dec 12
9:30 am

XP Leadership By Design: Empower Yourself To Make Change
Location: Level 3, Room 345
Mick Brennan – Freeman
Brought to you by:
Wednesday, Dec 12
10:45 am

General Session: Life Uncensored
Location: Level 2, La Nouvelle Orleans Ballroom
Mandy Rennehan – Freshco Retail Maintenance, Inc.
Brought to you by:
Thursday, Dec 13
9:00 am

Activate Your Fans: The Comic Con Way
Location: Level 3, Room 345
Lance Heiskell – Allcal (All Calendars LLC); Laura Moran – HubSpot/The Inbound Studio; Chris Stuckey – MomoCon, LLC
Brought to you by:
Thursday, Dec 13
9:00 am

Differentiating Yourself From The Competition
Location: Level 3, Room 344
Cynthia McGovern – Orange Leaf Consulting
Brought to you by:
Thursday, Dec 13
9:00 am

Disrupt Your Event Experience
Location: Level 3, Room 343
Jorge Mijares – Hargrove, Inc.; Naomi Clare-Crellin – Storycraft Creative
Brought to you by:
Thursday, Dec 13
9:00 am

The Missing Piece Of Leadership
Location: Level 3, Room 352
Michelle Johnston, Ph.D. – Loyola University
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Thursday, Dec 13
10:00 am

CEIR DECODED For Young Professionals And Middle Management…What CEIR Offers And How CEIR DATA Can Work For You
Location: Level 3, Room 345
Cathy Breden, CMP, CAE – CEIR; Dan Corcoran – Corcoran Expositions, Inc.; Bill McGlade, CEM – a2z, Inc.
Brought to you by:
Thursday, Dec 13
10:00 am

Elevating Events With Pop-Up Principles
Location: Level 3, Room 343
Dana Freker Doody – The Expo Group; Matt Fox – Drink Company; Angie Fetherston – Drink Company
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Thursday, Dec 13
10:00 am

Effective Decision Making In A Complex Business World
Location: Level 3, Room 352
Sam Potolicchio, Ph.D. – Georgetown University
Brought to you by:
Thursday, Dec 13
11:00 am

How To Think Like An Entrepreneur (No Matter Where You Work!)
Location: Level 3, Room 352
Carrie Ferenac – CNTV; Kellie Shevlin, CEM – Craft Beverage Expo; Jennifer Heinold – Access Intelligence
Brought to you by:
Thursday, Dec 13
1:00 pm

CANCELLED - Sponsorship Proposals That Work!
Location: Level 3, Room 344
Chris Baylis – The Sponsorship Collective
Brought to you by:
Thursday, Dec 13
1:00 pm

Perspective Through A Leader's Lens: The Neuroscience Of Experience
Location: Level 3, Room 343
Carrie Ferenac – CNTV; Janet Sperstad, CMP – Madison Area Technical College
Brought to you by:
Thursday, Dec 13
1:00 pm

The Future Of Attendee Acquisition
Location: Level 3, Room 345
Vincent Polito – mdg; Kelly Kilga, CEM – Association of Print Technologies; Chris Brown – National Association of Broadcasters; Marie Browne – Reed Exhibitions
Brought to you by:
Thursday, Dec 13
2:00 pm

Creating A Culture Of Diversity And Inclusion
Location: Level 3, Room 352
Kim Boyle – Phelps Dunbar LLP
Brought to you by:
Thursday, Dec 13
2:00 pm

The Power Of Chatbots To Drive Event Experiences: Opportunities And Challenges
Location: Level 3, Room 353
Robert Caldwell – EventBots, by Sciensio
Brought to you by:
Thursday, Dec 13
2:00 pm

Work Rules & Jurisdictions: Why Should You Care?
Location: Level 3, Room 343
Julia W. Smith, CEM, CTA – GES; Michael Cox – FERN; Guy Langlais – GES
Brought to you by:
Thursday, Dec 13
3:00 pm

Content Is The New Spam: Creating Messaging That Penetrates And Doesn't Annoy
Location: Level 3, Room 345
Sherron Washington, MA – The P3 Solution
Brought to you by:
Thursday, Dec 13
3:00 pm

Unlock A Better Show Experience Through Journey Mapping
Location: Level 3, Room 343
Andy Weiss – Ungerboeck
Brought to you by:
Women
Tuesday, Dec 11
9:00 am

Women's Leadership Experience (REQUIRES SPECIAL REGISTRATION)
Location: Level 2, Room 243-245
Robin Murphy – Experient, a Maritz Global Events Company; Cortney Baker, Ed.D. – Baker Management Group, LLC; Danica Tormohlen – Trade Show Executive Magazine; Cortney Baker, Ed.D. – Baker Management Group, LLC; Julia Landauer – Julia Landauer Racing, LLC; Mandy Rennehan – Freshco Retail Maintenance, Inc.
Sponsored By:
Tuesday, Dec 11
10:15 am

Inclusive XP: Designing Incredibly Welcoming Experiences
Location: Level 3, Room 343
Jessie States, CMM, CMP – Meeting Professionals International
Brought to you by:
Tuesday, Dec 11
1:00 pm

Opening General Session and CEM Class of 2018 Presentation
Location: Level 2, La Nouvelle Orleans Ballroom
Nancy Giordano – Play Big Inc.
Brought to you by:
Wednesday, Dec 12
9:30 am

Transforming Teams: Tips For Improving Collaboration And Building Trust
Location: Level 3, Room 352
Claudia St. John, SPHR, SHRM-SCP – Affinity HR Group
Brought to you by:
Wednesday, Dec 12
9:30 am

XP Leadership By Design: Empower Yourself To Make Change
Location: Level 3, Room 345
Mick Brennan – Freeman
Brought to you by:
Wednesday, Dec 12
10:45 am

General Session: Life Uncensored
Location: Level 2, La Nouvelle Orleans Ballroom
Mandy Rennehan – Freshco Retail Maintenance, Inc.
Brought to you by:
Thursday, Dec 13
9:00 am

Differentiating Yourself From The Competition
Location: Level 3, Room 344
Cynthia McGovern – Orange Leaf Consulting
Brought to you by:
Thursday, Dec 13
9:00 am

The Missing Piece Of Leadership
Location: Level 3, Room 352
Michelle Johnston, Ph.D. – Loyola University
Brought to you by:
Thursday, Dec 13
11:00 am

How To Think Like An Entrepreneur (No Matter Where You Work!)
Location: Level 3, Room 352
Carrie Ferenac – CNTV; Kellie Shevlin, CEM – Craft Beverage Expo; Jennifer Heinold – Access Intelligence
Brought to you by:
Thursday, Dec 13
1:00 pm

Perspective Through A Leader's Lens: The Neuroscience Of Experience
Location: Level 3, Room 343
Carrie Ferenac – CNTV; Janet Sperstad, CMP – Madison Area Technical College
Brought to you by:
Thursday, Dec 13
2:00 pm

Creating A Culture Of Diversity And Inclusion
Location: Level 3, Room 352
Kim Boyle – Phelps Dunbar LLP
Brought to you by: